Privacy Policy

Last Updated: 21 January 2026

1. Introduction

Pickrally ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pickrally.co.uk (the "Site").

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using the Site, you consent to the data practices described in this policy.

2. Data Controller

Pickrally is the data controller responsible for your personal data. Our contact details are:

3. Information We Collect

3.1 Automatically Collected Information

When you visit the Site, we may automatically collect certain information, including:

  • Browser type and version
  • Operating system
  • IP address (anonymised where possible)
  • Pages visited and time spent
  • Referring website
  • Device type and screen resolution

3.2 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device. We use the following types:

  • Essential Cookies: Required for the Site to function properly (e.g., age verification status, cookie consent preferences)
  • Analytics Cookies: Help us understand how visitors interact with the Site (placeholder for future implementation)
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling essential cookies may affect Site functionality.

3.3 Information You Provide

We do not currently require registration or collect personal information such as names, email addresses, or payment details. The Site is designed to be used anonymously.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain the Site
  • To improve user experience
  • To analyse Site usage and trends
  • To detect and prevent technical issues
  • To ensure age verification compliance
  • To comply with legal obligations

5. Lawful Basis for Processing

Under UK GDPR, we process your data based on the following lawful bases:

  • Consent: Where you have given clear consent for us to process your personal data (e.g., cookie consent)
  • Legitimate Interests: Where processing is necessary for our legitimate interests, such as improving the Site and ensuring security
  • Legal Obligation: Where we need to comply with applicable laws (e.g., age verification requirements)

6. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share anonymised, aggregated data for analytical purposes. We may disclose information if required by law or to protect our rights and safety.

7. Data Retention

We retain your information only for as long as necessary to fulfil the purposes outlined in this policy. Specifically:

  • Cookie consent preferences: Until withdrawn or 365 days
  • Age verification status: Until withdrawn or 365 days
  • Analytics data: Anonymised and aggregated, retained for up to 26 months

8. Your Rights

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restriction: Request restriction of processing
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us at privacy@pickrally.co.uk. We will respond within one month.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

10. International Transfers

We primarily store and process data within the United Kingdom. If any data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

11. Children's Privacy

The Site is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

13. Complaints

If you have concerns about our data practices, please contact us first. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

14. Contact Us

If you have any questions about this Privacy Policy, please contact us: